Craft a descriptive registration page. Every Crowdcast event comes with its own built-in registration page, so take advantage of this by uploading a great cover image, adding a detailed description of what people can expect from your event, and formatting your copy in an easy-to-read way. This will increase your registration rate (or the rate at which people who view the page sign up for the event).
Pick a catchy event title. You know that old rule about how you should spend 80% of your time on a blog post crafting the headline and 20% writing the post? While you don't have take this literally, the same principle holds for live events. Your title matters. It's what people will see first, so make sure you make it actionable, catchy, and descriptive.
Add a Call to Action button. This is a linked button you can switch on that appears at the bottom of your video on your event page. It's a helpful way to lead people to your website or a specific offering. Live events are great at driving leads, but you can't convert those leads unless you tell them where to go next. A call-to-action, or CTA, allows you to further develop your relationship with your audience. You can set this up from the Call to Action section at the bottom of your event page.
Are guests joining you on-screen? Whether you're interviewing someone or pulling audience members up on-screen, make sure to send them a checklist beforehand so they're prepped to go live. You'll find our guest checklist here. (We also recommend doing a test run before the day of your event!)
Try attending a few events. Want to step into your audience's shoes, so you can deliver a rock-solid presentation? The best way to do that is to attend a few live events yourself. Check out other Crowdcast events, so you can learn best practices. It'll open your eyes to what it the experience is like for your participants.
Integrate with your email tool. One of the most powerful things about live video events is how quickly they can build your email list. To automate this list-building process, be sure to connect your Crowdcast account to your favorite email newsletter tool like Aweber, Mailchimp, or Keap. Connect Zapier to Crowdcast in your settings, so you can accomplish automations like adding every consenting event registrant to your mailing list as subscribers.
💡 Pro Tip: If you're on the Pro or Business Plan, you have access to custom registration fields. Use these to gain consent from your attendees by adding a checkbox agreeing to receive your newsletter!
Prep your attendees on the (minimal) technical requirements. Ask them to use a recommended browser or the Crowdcast app. They should also make sure they have a strong WiFi connection. Share this handy attendee guide with your audience in the chat ahead of time, so they're all ready to go.
