Create an engaging registration page
Uploading a great cover image, adding a detailed description of what people can expect from your event, utilizing an event trailer, and making the format easy-to-read are all recommended prior to your event launch. This will increase your registration rate (or the rate at which people who view the page sign up for the event). Check out our doc on cover images here.
Make your event title memorable
Your title matters. It's what people will see first, so make sure you make it actionable, catchy, and descriptive.
Utilize our Call to Action button
This is a button you can activate that shows up right underneath your video within the event window. It's a helpful way to lead people to your website or a specific offering. Live events are great at driving leads, but you can't convert those leads unless you tell them where to go next. A call-to-action, or CTA, lets you add any link as a button on your event page. Check out this article for more about the CTA button.
Send guest speakers our setup checklist beforehand
It is important to ensure your guests have checked their connection and tech prior to the event. Send them this tech checklist before bringing them on-stage.
Link our Attendee Quick Reference Guide in the chat prior to event launch
It's good practice to post this Attendee Quick Reference Guide in your chat feed prior to the event. This will allow the attendees to bookmark it or reference back to it if they experience any issues during the event.
Start with housekeeping items
Housekeeping is all about letting people know what they can expect – things like where they should submit their questions (hint: in the Ask a Question section), when you'll begin the Q&A, if there will be a freebie offered at the end, and whether the event will be recorded. Mention everything up front so there's no confusion.
If you prefer tangible instructions, we have some helpful resources for you to share with your attendees. Use a free Canva account to customize these templates, and then distribute them before or during your event to help increase attendee engagement.
Or download the guides as PDF's here.
Share your agenda
It's also helpful to tell people at the beginning of your event what content you'll be covering. It's like the old public speaking rule passed down from Aristotle: "Tell them what you are going to tell them, tell them, then tell them what you told them." It makes your presentation easier to follow by creating structure.
Show that you're listening